Salary negotiations are a crucial step in any job-seeking process, yet many professionals leave significant money and benefits on the table without even realizing it. According to John Gates, a corporate recruiting executive and author of Act Your Wage, most people leave at least 10% of potential earnings behind during salary negotiations—an amount that could be life-changing for many.
In a recent episode of the People Managing People Podcast, Gates shared his insights on how job seekers can master salary negotiations and avoid common pitfalls. Let’s dive into the key takeaways from the conversation.

The Real Cost of Fear in Negotiations
Many job seekers approach salary discussions with fear, which often stems from misconceptions about negotiation itself. Gates explains that people tend to view negotiation as confrontational or risky, imagining it as a high-stakes game where one wrong move could result in losing the job offer altogether.
This fear is compounded by concerns such as:
- Answering salary-related questions incorrectly during screening.
- Appearing “too demanding” and losing the offer.
- Misjudging the employer’s expectations and undervaluing their worth.
Gates stresses that these fears push candidates into a conservative stance, causing them to accept offers that fall short of their true value.
Understanding Leverage in Negotiations
Leverage in salary negotiations evolves as you move through the hiring process. Early on, when employers have little knowledge of you, the balance of power lies in their favor. However, as you progress through interviews and demonstrate your value, the dynamics shift. Employers begin to fear losing you to a competitor, and this is when leverage tilts in your favor.
Gates recommends building this leverage by:
- Showcasing Your Unique Value: Focus on how your skills and experiences solve the company’s specific challenges.
- Engaging Other Opportunities: Letting employers know you’re actively interviewing with others can increase their urgency to secure you.
- Strategic Communication: Highlighting your achievements and connecting them to the company’s goals makes you indispensable.
Avoiding Common Mistakes
Job seekers often make critical errors during the early stages of the application process, particularly when filling out salary expectation fields or responding to recruiters’ questions. Here are some strategies to avoid these pitfalls:
- Don’t Lowball Yourself: Instead of naming a specific figure early on, use a range that reflects the market rate for the role.
- Keep It Open-Ended: Use phrases like “Negotiable” or “Dependent on the role” to avoid locking yourself into a low number.
- Delay Salary Discussions: Push salary talks until you have a clearer understanding of the role’s responsibilities and expectations.
Using Gentle Leverage
Gates introduces the concept of “gentle leverage”—a method of incrementally increasing your negotiating position without seeming aggressive. This involves:
- Gradual Confidence Building: Move from being a candidate they’re considering to one they fear losing.
- Strategic Responses: When asked about salary, mention ranges you’re discussing with other companies to hint at your competitive value.
- Collaborative Negotiation: Frame your requests as part of a mutual goal to create a win-win scenario.
Knowing Your Value
Understanding your market value is key to effective negotiations. However, Gates warns that relying solely on posted salary ranges can be misleading. Recruiters may use ranges to reset your expectations lower than the maximum budget available for the role.
Instead, focus on:
- Researching Industry Standards: Use resources like Glassdoor or Payscale to gather insights.
- Highlighting Your Impact: Quantify the value you bring to the organization, such as increased revenue or streamlined processes.
- Tailoring Your Pitch: Align your skills with the company’s most pressing needs to maximize your perceived worth.
Timing Your Counteroffer
When an offer is presented, it can be tempting to accept immediately, especially if it meets your stated expectations. Gates advises against this, as the post-offer window is the perfect time to request additional benefits such as:
- Relocation assistance.
- Enhanced bonus structures.
- More vacation days or flexible work arrangements.
Politely ask for a few days to review the offer and come back with a well-thought-out counterproposal. According to Gates, this approach rarely risks the offer being rescinded if handled tactfully.
Final Thoughts
Mastering salary negotiations is about more than just securing a higher paycheck. It’s about recognizing your value, building confidence, and ensuring that your compensation reflects the skills and experience you bring to the table.
As Gates emphasizes, leaving money on the table isn’t just a missed opportunity—it’s a preventable mistake. By applying the principles outlined in Act Your Wage and adopting a strategic approach, you can transform the negotiation process into an empowering experience that sets you up for long-term success.
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